ELOEmbedded Logic Operations
The engineering company I co-founded in 2017 — shipping 0→1 products for clients across five continents.
What ELO is.
ELO (Embedded Logic Operations) is the engineering company I co-founded in 2017 and helped run for nine years, until I stepped out of the operating role in August 2026. I remain a stakeholder and advisor. It is the throughline of my career — a remote-first studio that ships 0→1 products for clients across ten cities on three continents: Dhaka, Zurich, Möhlin, Oslo, Sandnes, London, Dubai, California, New York, and Quebec.
Out of a Dhaka studio, ELO has delivered software across HR-tech, music-tech, health-tech, hospitality, automotive and connected-car IoT, education, the development sector, and enterprise SaaS — plus brand and identity design for clients who needed a mark before they needed a platform. The work spans multi-tenant architecture, RBAC and SSO, GDPR / HIPAA / WCAG compliance, and AI-native upgrades on legacy systems — held together by a CI/CD discipline that delivered 4x faster time-to-market (75% reduction in cycle time) versus manual deploys.
Every leadership skill I have was forged here: hiring, coaching, remote-first culture, multi-client delivery, compliance choreography, and the discipline of shipping for someone else's P&L. I stayed hands-on at every client touchpoint — scoping, architecture, delivery, and the production deploy.
Co-founder, and the climb.
I started as a UX Engineer in 2017, co-founding the company and structuring its founding team and cultural values. Over nine years I grew through the engineering ladder into leadership — Principal Software Engineer, then Principal Staff, then Software Engineering Manager, and finally Chief Information Officer, a role I handed over in August 2026.
In 2020 I led ELO's migration to a fully remote-first operation, which lifted productivity ~50% and satisfaction ~100% and opened up a global talent pool. Through high-frequency 1-on-1 coaching I grew the team to 22 engineers and moved people into senior roles abroad: two former engineers now lead teams in Norway, one moved into UX design in Germany, and another took up graduate study in Canada on my recommendation.
Outcomes over eight years.
- Co-founded the company in 2017 and shaped its founding team and cultural values.
- Delivered 0→1 products for clients across Dhaka, Zurich, Möhlin, Oslo, Sandnes, London, Dubai, California, New York, and Quebec — active at every touchpoint.
- Architected SaaS systems with multi-tenancy, RBAC, and SSO; shipped AI-native upgrades on legacy systems.
- Shipped Optimo — the connected-car service-automation testing framework in use at Hyundai HATA California — and Vimalgo, a Swiss AI headhunting platform live since January 2025.
- Built and led the Zürich engagement (Jamahook) whose AI matching algorithm was developed with Fraunhofer IDMT; Loopcloud acquired the company in 2026 and that engine now powers its AI sound matching.
- Shipped systems that outlived their engagements: a turnkey pharma ERP from 2018–2019 the client still runs, and a paediatric nephrology records platform at BSMMU still in active use after a 2023–2024 upgrade round.
- Delivered 4x faster time-to-market (75% reduction in cycle time) via GitHub Actions + AWS deployment vs. manual.
- Migrated ELO to remote-first in 2020: ~50% productivity boost, 100% satisfaction boost.
- Scaled the team to 22 engineers remote-first through 1-on-1 coaching; coached engineers into senior roles abroad.
- Educated stakeholders on HIPAA, WCAG 2, and GDPR across 5 client organisations.
The track record.
Active at every touchpoint.
ELO has worked with clients across Dhaka, Zurich, Möhlin, Oslo, Sandnes, London, Dubai, California, New York, and Quebec — and I played an active, hands-on role at every touchpoint, from the first scoping call to the production deploy.
ELO projects I built.
The products and engagements I was most integral and instrumental on — across enterprise SaaS, music-tech, health-tech, and identity infrastructure.
AI-driven headhunting platform for a Swiss recruitment firm — CV parsing, candidate profiling, and job-candidate matching with end-to-end application tracking. Launched January 2025 and delivering; the engagement started with an AI demo that convinced the client to bet early.
Norwegian broker-comparison platform with an affiliate layer and an AI chat advisor that reads a dynamic questionnaire about the user's investment preferences and recommends brokers accordingly — built on top of Webflow because the client needed to keep editing in Webflow.
Padel club and player-profile site for a Scandinavian and Spanish client — full site design on Webflow with a multilingual CMS and SEO, with the client relationship and delivery run end to end by Fauzul.
Overseas employment platform for Bangladeshi workers — multilingual applicant app, agent and agency onboarding, and an admin portal that keeps the mobile ecosystem inside recruitment regulation. ELO ran a dedicated team; my part was architecture and design advisory plus UI/UX verification.
Took over a live kids' martial-arts booking funnel from a London agency whose entire handover was two pages of links to vendor docs — then ran the bookings and timetable work, migrated four platforms and 2,605 lead records onto the client's own accounts, and never made the client the integration layer.
Unreleased ELO product: multi-tenant field-workforce tracking where a driver or courier can be employed by several organisations at once. Cloudsight SSO defines each org’s scope, and vehicles and people are shared across companies by time window — better pay for the worker, less idle capacity for the businesses.
Health-tech innovations for wound care, diabetes, and nephrology in Bangladesh. Strategic tech partner & investor (via ELO) scaling HIPAA EHR, clinical dashboards, and public patient advocacy.
Zürich music-tech — direct ELO client for over 6 years. Built the first web product and admin panel for AI-powered loop matching from blank canvas to market, then scaled the delivery team on an NX monorepo. Web, DAW plugin, and desktop; matching algorithm developed with Fraunhofer IDMT, and the engine now powers Loopcloud's AI sound matching.
API marketplace and app-composition platform — providers host APIs, builders bind them into bespoke apps, Cloudsight supplies Auth0-based auth; Elobooks is a live consumer.
Fintech platform team deployment in Norway. Coordinated a dedicated engineering pod (1 backend, 2 fullstack) — owned end-to-end by the client's project manager — while driving engineering practices, hiring/HR, and weekly/monthly alignment as Vipps and a core financing system shipped and handed over to the in-house team.
Browser-based collaborative audio tools — Angular 14+ on the Web Audio API, WebSocket-driven multiplayer, Docker + GitHub Actions for the deploy story.
Two years as design lead for a statistics-driven organic vegetable sourcing and delivery business through COVID — all brand, campaign and marketing content work, done hands-on in Photoshop, Illustrator and Figma.
Multi-tenant SMB bookkeeping SaaS — a live consumer of Anygum/Cloudsight for auth, RBAC, multi-instance isolation, and consumption billing.
Volunteer-taught learning platform built during COVID — students, volunteers and teachers register, pick courses and run them. Django modernised with Vue as a drop-in SPA layer (no npm build step), shipped on Docker. Maintained to 2021, then handed over.
Service-automation testing framework for Hyundai's connected-car ecosystem in California — one spreadsheet test script compiles to JMeter, Appium, and Selenium on the fly, and voice journeys are exercised through simulated Alexa / Google Home conversations.
Cross-platform karaoke video social app — Flutter mobile clients casting via Chromecast/AirPlay, AI vocal separation pipelines, and cost-effective AWS media processing queues.
Turnkey ERP for a pharmaceutical plant-solutions provider — procurement through international offers and quotations, local buying, and the ledger. My primary hands-on build of 2018–2019; the client still runs it, with the last support round in 2024.
Patient and research records platform for the paediatric nephrology department at Bangladesh's largest public medical university — indoor and outdoor patients, disease-tagged entries, and a searchable history built for research. Led in 2018–2019, upgraded 2023–2024, still in active use.
Identity work drawn by hand across ELO's own mark and client brands — Dairyland Bangladesh and East Bengal Closet among them. The pre-code craft that still decides how my product interfaces look.
Microsites and documentation work delivered for BRAC in 2019 — programme-facing web surfaces and the written material around them, for the world's largest non-governmental development organisation.
ELO has shipped many more products over eight years, several under NDA. These are the mentionable ones where I was most integral and instrumental — as architect, lead engineer, designer, or strategic partner.
See the company site.
ELO ships under its own roof at elobyte.com — and I keep a dedicated profile there.