In the Name
A padel club needed the thing padel clubs actually run on: a site that presents the club and gives its players profiles, in more than one language, for an audience split between Scandinavia and Spain. I led the whole engagement — the full site design, the multilingual CMS structure behind the player and club content, the SEO work, and the client communication and delivery. Webflow was the platform, which made the design decisions and the content model the same conversation.
What the engagement covered
- Full site design. The club’s presentation layer designed rather than templated — a padel club sells atmosphere as much as court time.
- Multilingual CMS. Content modelled so the same club and player records serve two language audiences instead of being maintained twice.
- Player profiles. Players as first-class CMS entries, which is what makes a club site a community surface rather than a brochure.
- SEO. Structure and metadata built for discovery in both markets.
- Client communication and delivery. Run directly by me, start to finish.
Why multilingual is a content-model problem
Two markets is rarely a translation task. It is a decision about which records are shared, which are localised, and who is responsible for keeping each in sync — and that decision has to be made in the CMS structure before any copy is written, or every future edit costs double.
Doing the design and the content model in the same tool kept those decisions honest: if a layout needed a field, the field had to exist in both languages, and it was visible immediately whether that was maintainable.
By the numbers.
If we worked together.
I bring high-leverage product engineering and absolute operational discipline: shipping weekly, pressure-testing user inputs, and automating delivery pipelines.
Probash Kormi
Probash Kormi is an overseas job application and management system built for Ahmed Amin Group: a multilingual mobile app where a Bangladeshi worker signs up with their personal and professional details, filters jobs by what they actually want, applies, and gets notified as their application moves; a separate flow for agents and agencies; and an admin portal that keeps the whole ecosystem inside the regulation that governs overseas recruitment. ELO delivered it with a dedicated team. My part was not the code — it was consultancy and advocacy on the architecture and design decisions the internal teams were making, and verification of the UI/UX before it shipped.