TheBestBroker
TheBestBroker helps investors pick a broker instead of guessing at one. I led the project through 2023 and 2024: broker listings and comparisons with an affiliate system attached, and on top of it an AI chat advisor that works off a dynamic form — the user describes what kind of investor they are and what they want to trade, and the recommendation follows from that rather than from a generic ranking. The interesting constraint was the platform: the client required the site to stay in Webflow so their own team could keep editing it, so everything intelligent had to be built on top of Webflow rather than instead of it.
The product
- Broker listings and comparisons. Structured, comparable broker records rather than prose reviews, so a reader can actually decide.
- Affiliate system. Attribution attached to the listings so the recommendation engine and the business model point the same way.
- AI chat advisor. A conversational front door that narrows brokers to the ones that fit the user’s stated investment preference.
- Dynamic questionnaire. The form the advisor reasons over — experience level, instruments, market, priorities — so the answer is grounded in the user’s own inputs.
Working with the platform the client insisted on
Keeping the site in Webflow was not a technical preference, it was the client's operating requirement: their team edits content, and losing that would have meant depending on us forever. So the constraint was accepted rather than argued away.
That shapes the engineering. Content, structure and SEO stay native to Webflow and its CMS, where the client is fluent; the advisor, the form logic and the affiliate attribution ride on top as custom code. The client kept their editing workflow and still got the intelligent layer — which is usually the right trade when the alternative is a rebuild nobody asked for.
High-calibre architecture decisions.
By the numbers.
TheBestBroker — live site
The comparison platform as it runs today, with the "Find Your Best Broker" entry point that opens the guided advisor flow.
TheBestBroker — listings, blog, and the Find Your Best Broker call to action that leads into the dynamic questionnaire.
If we worked together.
I bring high-leverage product engineering and absolute operational discipline: shipping weekly, pressure-testing user inputs, and automating delivery pipelines.
See it in the wild.
This case study covers how TheBestBroker was built — these links open what ships today: the live product, repo, demos, and supporting material.
In the Name
A padel club needed the thing padel clubs actually run on: a site that presents the club and gives its players profiles, in more than one language, for an audience split between Scandinavia and Spain. I led the whole engagement — the full site design, the multilingual CMS structure behind the player and club content, the SEO work, and the client communication and delivery. Webflow was the platform, which made the design decisions and the content model the same conversation.