Zass Organic
Zass Organic sources and delivers vegetables on data — what to buy, from whom, at what volume — which is an unusual amount of rigour for a produce business, and a genuinely hard thing to communicate to a customer during a pandemic. I was the design lead on it for about two years, working directly with the client: brand and campaign design, social and marketing content, and the collateral that carried a delivery service through the period when getting food to people's doors was the whole product. All of it hands-on, in Photoshop, Illustrator and Figma.
Design as the whole engagement
Not every client needs a platform. Zass needed people to trust a delivery service with their food during a pandemic, which is a design and communication problem before it is an engineering one — pricing that reads as fair, campaigns that explain a payment method, collateral that makes a young brand look like it will still be there next month.
For two years that was my remit: the brand's visual language and the marketing content built on top of it, produced directly rather than art-directed at a distance.
Where the design habit comes from
This is the part of my background that predates the code. Before engineering became the main thing, freelance design delivery was — Photoshop and Illustrator work with real clients and real deadlines, and later Figma as product design became the bridge into engineering.
It is why the interface work on projects like Anygum and Elobooks starts in Figma and why the UX judgement on client projects is mine to give rather than borrowed. Zass is where that craft got two uninterrupted years of practice on someone else's business.
By the numbers.
Zass Organic — campaign work
Campaign design for a delivery-era organic produce brand, produced hands-on across social and print collateral.
Zass Organic — mobile-payment campaign creative, one of the two years of brand and marketing content produced for the client.
If we worked together.
I bring high-leverage product engineering and absolute operational discipline: shipping weekly, pressure-testing user inputs, and automating delivery pipelines.
Elobooks
Elobooks.net is ELO's multi-tenant SMB bookkeeping product — designed end-to-end in Figma and engineered with multi-tenancy from day one. It runs as a consumer of Anygum/Cloudsight: single auth, org RBAC, multi-instance access for different teams, telemetry, and the shared payment funnel for consumption.