Logo & Identity Design
Some of the marks in ELO's portfolio are mine, including ELO's own. Dairyland Bangladesh — a dairy brand whose promise is that nothing was done to the milk — and East Bengal Closet, a fashion label that needed to look established from day one, are the two I point at most. Logo work is unforgiving in a way product design is not: there is no interaction to explain the idea, no second screen, no copy to lean on. Getting a business's whole character into one mark is the discipline that everything else I design is built on.
Why a mark is the hardest brief
A product interface gets to unfold — you can teach the user, stage the information, recover from a bad first impression. A logo gets one look. It has to carry the category, the price point, and the promise at the same time, and it has to survive being stamped on a signboard, a package, and a phone screen.
That constraint is a useful teacher. It is where you learn that restraint reads as confidence, that a mark which needs explaining has already failed, and that the second-best idea executed cleanly beats the best idea executed loosely.
From marks to interfaces
This craft is not a side note on an engineering profile — it is the reason the interface work looks the way it does. The monochrome discipline on EKAGRA's clinical dashboards, the Figma-first blueprinting on Anygum, the typographic restraint on this site: all of it comes from years of identity and print work where every element had to justify itself.
The tools moved from Illustrator and Photoshop to Figma as the work moved from marks to products. The judgement did not change.
By the numbers.
Selected identity work
Two client marks in context — a fashion label’s signage and a dairy brand’s campaign system.
East Bengal Closet — identity applied to storefront signage; a young fashion label that needed to look permanent.
If we worked together.
I bring high-leverage product engineering and absolute operational discipline: shipping weekly, pressure-testing user inputs, and automating delivery pipelines.
BRAC Microsites
BRAC is the largest non-governmental development organisation in the world, founded and headquartered in Dhaka. In 2019 ELO delivered microsites and documentation work for them — the smaller web surfaces that individual programmes need, and the written material that has to accompany anything in the development sector. It is a modest engagement next to the platform work on this site, and it is listed here because of what the client is: in the sector where Bangladesh has global standing, ELO was a vendor that met the bar.